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SS25 Lookbook
Rooted in Story | Designed with Soul
SS25 | A Season Told in Five Stories
Each story is a reflection of place, texture, and feeling. From quiet moments in the desert to the rich warmth of sunlit walls, these themes bring the spirit of AMANU to life—through craft, light, and thoughtful detail. Explore the journey below.
The Desert
There’s something spiritual about the desert. It strips everything back — noise, clutter, excess — and leaves only what matters, where the horizon stretches endlessly. A landscape stripped to its essence — just like our silhouettes.
The Greenhouse
Where structure and wildness coexist, lush leaves reach for the light, vines curl around the architecture, and the air is thick with growth and humidity. A collection that blooms with unexpected textures and sculptural elegance.
Words from our Founder & Creative Director
Anita Patrickson
I like to begin my design process for every collection at AMANU with a story and not a trend, and that story usually begins in Africa. It’s where I grew up, where I learned to appreciate true craftsmanship, preserving ancient techniques and the value of community.
I have always wanted to do a shoot in Morocco. I fell in love with Marrakech when I first visited over 20 years ago. It felt so romantic and exotic. An amazing intersection of old and new. Hammams, jasmine, courtyards filled with orange trees, the ordered chaos of the souk, Bedouin tents and the beautiful lines of the Agafay desert.
The Hut
Outside, sunlight spills across earthen walls and woven shade — earthy tones, rich textures, timeless silhouettes made to be worn and lived in.
The Medina
Narrow passageways, sun-worn doors, orange blossoms and bougainvillea blooming over the stones and mud walls - a palette drawn from spice markets and sandstone alleys.
The Terrace
Terracotta walls, billowing linen, and dappled light. The warmth of slow, intentional days. Sculptural bags, earth-toned sandals, and hand-cast details.
The Pool
An oasis in the desert. Where the sun lingers and the light dances across every surface, soft and reflective. The rustle of palms, the cool stone beneath your feet - refined silhouettes, designed to feel cool, effortless, and endlessly wearable.
